Target – Toy Sale 2014
Posted: September 17, 2014 Filed under: Target Leave a commentThe Target Toy Sale campaign starred T Bear who did an amazing job selling the Target Toy Sale, making it one of the most successful to date.
Target Toy Sale 2014 from Christine Isaac on Vimeo.
Target – Gok
Posted: June 25, 2014 Filed under: Target Leave a commentI have worked on Target at two different companies in two very different markets, before and after the advent of online shopping. The Gok campaign helped bring a fresh approach to the brand and Gok became one of the most strongly linked brand ambassadors in Australia.
Target – Retail
Posted: June 25, 2014 Filed under: Target Leave a commentWe created a character to push the retail message for Target. The ads were fun and fresh for the category.
Stella McCartney for Target Australia
Posted: July 3, 2011 Filed under: Target Comments Off on Stella McCartney for Target AustraliaThere was a huge buzz surrounding Stella McCartney designing for Target. It hit all media and was covered on all the national news stations. The crowds showed up in thousands and they sold out in a day. It remains the most successful collaboration for Target to date.
Target ‘Denim Nation’
Posted: July 1, 2011 Filed under: Target Comments Off on Target ‘Denim Nation’Denim Nation was a campaign to push Target into a fashion brand for denim. After Denim Nation ran Target became the number one denim retailer at the time much to the other denim retailers annoyance. Directed by Joel Pront. MADC awards 2006.
Target Underwear
Posted: June 11, 2011 Filed under: Target Comments Off on Target Underwear
MADC awards 2006.
Target Toy Sale
Posted: June 9, 2011 Filed under: Target Comments Off on Target Toy SaleTarget like to make an impact every year during their Toy Sale. The big hands did just that creating a buzz in the shopping centers where they appeared and cleaning up at awards that year. AWARD, Young Guns 2006, The Work, Cannes Lions, Clio, D&AD, One Show, MADC 2007.