Libra ‘Mousey’

I spent the early years of my career working on Libra creating many campaigns for sanitary products. This was one of the most popular. Directed by Iain McKenzie. ATV award 2003.



Australian Fresh ‘McCoy’

This ad starred Ronn Moss of Bold and The Beautiful fame. We followed him everywhere with a camera for days, it could have turned into a reality TV show. Directed by Dogboy. MADC Awards 2006. was a site created to leverage the use of Ronn Moss in the Australian Fresh campaign. It was launched in the lead up to Australia Day and prompted you to vote for Ronn to be Australian of the year. It continued the theme of ‘you can tell when it’s not all Aussie.’

Stella McCartney for Target Australia

There was a huge buzz surrounding Stella McCartney designing for Target. It hit all media and was covered on all the national news stations. The crowds showed up in thousands and they sold out in a day. It remains the most successful collaboration for Target to date.

Target ‘Denim Nation’

Denim Nation was a campaign to push Target into a fashion brand for denim. After Denim Nation ran Target became the number one denim retailer at the time much to the other denim retailers annoyance. Directed by Joel Pront. MADC awards 2006.

Jalna ‘Pure’

The client very clearly wanted to explain what goes in the pot of Jalna and what doesn’t. This is what we came up with for TV. In press they wanted to focus on young women so the ‘pure’ idea was presented a little differently.


This ad created for Origin was one of the first to try and shift an energy company into an environmentally friendly area. Now everyone’s doing it. Green is the new black! Directed by Jess Bluck.

HBA ‘Buckteeth’

This commercial received so much publicity and press. It was the number one ad voted by a leading Victorian tabloid for that year and it kick-started the career of Adam Zwar who went on to create and star in Wilfred. Directed by Tony Rogers.